Selling with confidence

The idea for btrbet came to me when I was thinking about ways to minimize the tax obligations of my sports betting. From the experience of manually tracking and analyzing my bets in Excel, I knew that I wanted something that could do all of that automatically for me. When doing customer discovery work, it became apparent that there was also a need for an easier way to share bets and picks where the person sharing had actually “put their money where there mouth is.” Then when considering these three pieces all together, it became obvious that the only piece missing from btrbet being a one-stop shop for finding, placing, sharing, and analyzing bets was a market search tool.

Until the MVP had all of the pieces, it was very difficult for me to feel comfortable selling btrbet to people. I knew that any one of the pieces by itself was worth the $35/month subscription, but I struggled with starting and having those conversations when I knew that in a few weeks, the product could provide even more value and thus those conversations would become even easier.

Once the MVP was ready, I started engaging with Reddit posts where it felt appropriate to do so. I of course ran afoul of a subreddit’s rules around self promotion, and garnered a ban. I was able to get unbanned, and have had to adjust my Reddit strategy accordingly. Nevertheless, we’ve got many users from Reddit who have provided excellent feedback on how btrbet could be better.

Getting that feedback, addressing it with product changes, and then seeing the enthusiasm with which those updates are received by users has greatly increased my confidence in starting and having sales conversations. I now know definitively that there are people other than me who find btrbet’s product offering compelling and my doubts about whether I was building for an audience of one (myself) or an audience of others have almost completely disappeared.

It seems obvious that getting user feedback would make selling the product easier, but I never knew just how much easier it would become with even a modest amount of feedback.

If you do any sports betting, btrbet can help you bet better. From easier line shopping, to analyzing your performance by sport, league, market, and bet type in aggregate and by odds range, across all of your linked sportsbooks over a variety of time ranges, you can find where your edges are the strongest and where you aren’t performing profitably over the long term, despite short term success.