To start, I'm happy to say that BMP landed at #1 Product of the Day, but not only that, consistently stayed #1 from the minute it launched.
I tracked a few metrics during the day: Product Hunt (obvs), website stats, and my initial tweet announcing my launch.
I'm sure we all know this but, I made sure to schedule my product to launch at midnight UTC-7. Because of this, you're allowing your product to be shown for the entirety of 24 hours.
BMP ended the day with 477 upvotes, and the 2nd place product had about 460. The engagement within the discussion of the product was incredible. I was able to gather a few ideas for future plans to improve BMP.
Never have I launched on PH before, so I didn't really know how to go about it other than write a nice intro comment, add a few appealing graphics, and promote the launch.
What I will say is that I didn't plan this launch at all... I set it all up Friday night to be launched Saturday morning. No one even knew I was launching.
As far as website stats go, this is by far the largest day I've had yet. It broke my previous record of 1.2k users in one day - the day my website actually went live. Here are yesterday's stats:
Unique Users: 2,342
Subscribers: 130 gained
My website isn't fully monetized at the moment, but it gained a little bit in support donations. About $40. I launched purely for exposure, not to 'get rich' - so the fact there's even $1 is great.
But let's talk about Twitter... I honestly owe the success of my Product Hunt launch to Twitter.
This tweet did everything: https://twitter.com/diannamallen/status/1147399959114911749
By the end of the day, it gained:
(Mind you, my following isn't as enormous as others, when I started the day I had about 890 followers)
So why did that tweet stand out so much? Well, here's my breakdown of it:
Communities - I'm involved in a few, Indie Hackers (ofc), Makerlog, and Women Make. I will say that I am not the most active in these, but people are probably familiar with my name - at the least.
Because of these communities, I had support from the beginning. I would say a true 10 people or so who gladly RT-ed me for me. And once those RTs get going, other people start RT-ing, and that explains that snowball.
Engagement - I was on a mission to keep engagement high the entire day of the PH launch. So, instead of just doing the typical "hey I launched on PH, please check it out", I added on to my initial tweet.
I wanted to educate people about WHY my product works and WHAT it can solve. So, if you reference that tweet I linked above, go ahead and scroll down and you can see the type of content I shared.
I don't have proof that is a reason why my tweet spread so much, but it certainly helped to keep eyes on BMP throughout the day without boring people.
And do you want to know something I didn't do? I have a mailing list of over 1,000 subscribers for my project. My real ideal audience... I did NOT send an email blast to them about this launch.
Why? Because that's not what my project is about. I don't utilize my list to share each and every aspect of the project, I use my list to give my audience what they want. Some may disagree with doing this, but I didn't lose any subscribers yesterday :) Who are the backbone of my project.
So, that's my two cents. All I could think to share. Hope it helps someone somewhere, and you should know this won't work for everyone. But I think if you're really in tune with your project, your audience, and you believe in it, you'll know exactly how to go about getting eyes on your launch.