Buildwill

Your online store's AI marketing team

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March 9, 2026 Buildwill daily update — March 9, 2026

• New: you can now paste a product URL and let AI generate content from it. The product page fills in the details and images automatically.
• This works alongside the existing options: import products from your store with one click, upload images from your computer, or import from a product feed.
• The AI turns the product into social content you can publish or schedule to Instagram and Facebook.

Or just let autopilot handle it and generate and publish content automatically.

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March 6, 2026 Buildwill daily update — March 6, 2026

The first batch of content is now generated in the background and ready when you finish signup.

During signup, you can also choose content templates that fit your brand or store.

Thanks to everyone who tested the video generation and sent feedback. We just rolled out another update.

Have a good weekend. We will.

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March 5, 2026 Buildwill daily update — March 5, 2026

Video generation just got better, including new templates.

You can now publish or schedule Reels directly to Instagram.

Creating a single Instagram post is now faster, and you’ll find more templates tailored to your brand and niche.

Multiple projects are now supported. If you manage multiple online stores, you can create separate projects for each store or brand.

4 Comments

  1. 1

    Nice improvement in the scope of multi-tasking (sort of) 👍

  2. 1

    This update looks quite practical, especially the ability to schedule Instagram Reels and manage multiple projects for different brands or stores. Features like faster post creation and niche-specific templates can really help streamline daily social media workflows.

    1. 1

      Thank you, Harry!

  3. 1

    This comment was deleted 6 months ago

February 25, 2026 We launched. Here's what Buildwill actually is now.

Your store's AI marketing team. Connect your Shopify or WooCommerce store, it learns your brand, and generates product images, videos, and social content.

You choose how involved you want to be. Use the tools yourself, or hand it off to AI agents that run everything on autopilot and publish for you.

Built for store owners and small teams who are good at running a business but constantly behind on marketing. The goal is simple: marketing just happens, whether you're working on it or not.

Three tools live now. Ads, SEO, and more coming soon.

Would love feedback from anyone running a store. Go try it for free: https://buildwill.ai/

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December 30, 2025 Our ecommerce AI content creator just got better

We just shipped an update to our image generator.

We noticed many users still jump to ChatGPT to clean up their prompts, so we built that step directly into the tool.

Click improve prompt and it rewrites your prompt to be clearer and more detailed, which usually means much better results.

More updates coming soon.
Try it for free: https://buildwill.ai/image-generation

Feedback so far has been very positive.

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December 18, 2025 We’re building an AI that runs your ecommerce store and we just shipped the first tool

We know how cruel running an online business can be, especially for small teams and solo entrepreneurs. We work with thousands of them. Hell, we’ve been there ourselves with our own stores. Every day feels like you’re drowning in tasks while still missing opportunities.

We’re building something that runs your ecommerce business for you, spots opportunities, and actually executes on them, so you can focus on the big picture.

The idea is simple. A Mind Agent acts as your store manager. It knows your business and runs it for you. Then there are sub-agents. Think of them as employees handling specific jobs, from sourcing products and changing prices to creating collections, launching ads, making content, and handling support.

That’s the big picture. We’re building it one tool at a time.

Today, go to https://buildwill.ai/image-generation and try our first tool: a best-in-class image generator that turns product images into scroll-stopping social content in seconds. And it pulls product images directly from your Shopify store if you want to. And you can try it for free.

5 Comments

  1. 1

    thats great to hear now its easy for ecommerce brands to focus on sales

  2. 1

    This is fantastic. Is this applicable to e-commerce businesses in Africa?

  3. 1

    Interesting concept. My only hesitation would be with trust/controls, people get nervous about automation touching prices especially. Are you thinking approval workflows and clear audit logs so founders can review/undo changes?

  4. 1

    Solid start, excited about the next tools.

November 22, 2025 21 Nov 2025 – Buildwill AI store builder daily update

We added state management to our components. Now we need to test if our coding agents don’t mess it up and actually understand when and where to use it.

Join the waitlist for early access: https://buildwill.ai/

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November 21, 2025 20 Nov 2025 – Buildwill AI store builder daily update

After switching our approach, we got the first results from a constraint-based generative engine. It spits out safe, validated data configurations for our design system, while a regular coding agent still tries to write risky, unverified, hallucination-prone code.

Also, join our waitlist: buildwill.ai

3 Comments

  1. 1

    Constraint-based generation is such a smart move, and getting validated configs this early is awesome. Keep going!

    You should post this on businesshunt.co too!

  2. 1

    Is it and MCP ?

November 20, 2025 19 Nov 2025 – Buildwill AI store builder daily update

Yesterday we were trying to figure out how to make the LLM keep our data bindings in our components so it understands the data comes from the API and doesn’t start hallucinating on top of it.

Also, join our waitlist if you want to be among the first to try it: buildwill.ai

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November 19, 2025 18 Nov 2025 – Buildwill AI store builder daily update

Another day of prompt engineering and trying to generate proper online stores. The AI hallucinated too much on the cart functionality and turned it into slop. We’re fixing it so the most crucial part of the store actually works.

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About

Building Hertwill, the world's most popular premium dropshipping platform, we saw firsthand how thousands of online stores struggle with marketing and bringing in traffic. So we decided to fix that.