First annual deal
by Justin DukeI don't offer annual deals, but a customer proactively asked for one and it seemed like an eminently reasonable thing. I went with a $299 price tag (basically two months off, since it's $29/mo); not a bad day, though I need to build it out further and automate the upsell process.
-
1
Hey, nice going! The product looks great! Do you mind me asking how you got started on this? Did you scratch your own itch?
-
1
Thanks :)
Yup, exactly! I was using TinyLetter for years and fell into the classic trap of "hmm, I bet I could make a better version of this in a weekend."
Lo and behold, I was right about one part (I made a better version of a nice, minimal newsletter tool) and comically wrong about the other (it took much, much longer than a weekend...)
-
1
I totally hear ya on the comically wrong point. Ain't that always the case?! :)
-
-
-
1
Annual deals can be great for cashflow. Winning!
Interest product btw, as I consider starting new projects I'm increasingly put off by email marketing tools, when all I want to get started is to just send some really simple emails.
-
1
Yeah, it’s definitely worth the slight hit in potential MRR just to have that stability.
And aw, thanks! That’s exactly what I’m trying to address: slightly more complex than Tinyletter (or just a Gmail list), but not quite as powerful + complex as, say, Drip or ConvertKit.
-
-
1
Congrats Justin, sounds like you had an eventful day!