Making my first sales today, after over 1 year of development
by MacksToday I finally launched the paid version of Cakedesk, which I've been working on for over 1 year.
I'm promoting it on Twitter and LinkedIn with a 40% discount. And to my small list of early access users.
So far all my sales are to existing users and it's a great feeling to see that they are willing to buy the app after using it for a while.
But with the 40% discount I was hoping to actually reach a few new people who haven't been using my app yet.
Is there anything I should do with my landing page to better sell to "cold" users? Helpful for any feedback!
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Hi Macks,
Congratulations on your first sales! Well done for sticking with the hard work to reach this point.
I think the landing page of your site is fine, but it feels a bit dry. I appreciate you are working with an accounting application, and that is a dry area (I know because I used to work in it!). But, people like to see people, not invoices. So if it were my choice, I’d add some extra interest to the home page perhaps by using some relevant-looking images from Unsplash or iStock.
Better still, if you could create some case studies of how your early access users have benefitted from your product, featuring a photograph of their smiling faces, that would be a perfect persuader.
If the early users prefer not to provide a photograph, you could still do some case studies, with testimonials from them.
Good luck!
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Congratulations on your sales! I like the landing page and the product, one thing that would help it pop even more would be to swap the static screenshots you have on the site with little repeating videos that show you the process. I understand you have the explanation video in the header (nicely done by the way) but like my father used to say: "Ain't nobody got time fo' dat".
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Thanks @jonigiuro, that's a good idea! I know that these GIFs that show off the magic moments of an app do always work with me!
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