Another marketing week in review (#6)
by MacksHi everybody! Another week has passed and I'm here to report my marketing efforts from the past week and what happened!
Quick info: I'm building Cakedesk a simple invoicing app for freelancers. A product that scratches my own itch in a verrrry crowded marketing.
It's been a pretty exciting week so far! Here's why:
One more sale!
Last weekend I had yet again another sale! Feels good! Hope they keep coming and becoming more regular over time!
Edit: Live on Product Hunt today! (Sunday, February 12)
Cakedesk is live on Product Hunt today!
I'll for sure be reporting what happened in next week's weekly marketing review.
Check out how it's going here:
Built a new feature
OK, this is technically not marketing but it does allow me to present some nicer-looking screenshots of my app on the website, so I'm counting it!
It's an overview screen that shows you a bunch of stats about your business:
I also recorded a little short for it for YouTube/Instagram/TikTok:
Improved Lighthouse score of the website
I was getting a little warning in Google Search Console about a bad lighthouse score, specifically some layout shifts. I fixed some warnings regarding this and I'm now mostly in the green. Just need a little bit more work on the performance!
Paused TikTok videos and shorts
The past weeks I was posting a lot of TikTok videos and shorts. I'm putting this on pause, since it takes a lot of time and doesn't seem to give me long-term traffic. If I don't post, traffic goes away.
So I'm spending more time on reaching out to bloggers:
Reached out to 40+ bloggers
It's actually sooo hard to find blogs these days! Whenever I google for relevant blogs, I always get results from SEO agencies etc.
So I went digging through a bunch of German blog directories and started reaching out to blogs that are
- Not SEO spam
- Not all paid advertising and affiliates
- Still alive
I have a list of 50 blogs, reached out to about 40 so far. Following up after 1 week of no answers and my response rate is actually pretty good!
These results are way better than when I was reaching out to US bloggers a few weeks ago.
Many small bloggers from my own country seem happy to write a review or an article to help out a small dev. Nothing has been posted so far but I got a bunch of people telling me they'll write something!
Offers for paid article features
A couple of the blogs I contacted were bigger sites and I've received a few offers to be included in their listicles for payment, usually between 300€ and 1000€. Some of them seem like they could pay off, so I'll think about engaging one next week maybe.
Daily interaction on Twitter
Every day, I'm looking for tweets that are related to freelancing and invoicing apps on Twitter and interacting with them a bit.
This brings some users every day and doesn't take remotely as long as making short videos!
Conclusion
I'm excited to see how many blogs will end up covering Cakedesk. Moving forward, I want to keeping reach out to more sites and also post some SEO-enabling content, like comparison pages.
As always, happy to hear everybody's ideas and feedback! And hope you all have a great weekend! :)
Previous updates:
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1
Have you thought about creating a twitter bot or something to alert you of the types of tweets you're looking for? Could also outreach to Upwork contractors.
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1
how are you reaching out to the bloggers? just manual 1-1 emails?
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1
Yeah! Just a short email asking if they would be willing to write a review and offering them a free license key to test the app :)
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