Career Sidekick

Diversified income sources, moving from only a product-focused model (e-books, courses) into affiliate marketing and display advertising. Heavily optimized income streams, too, though conversion rate optimization and A/B testing (testing everything from website copy to pricing and colors/layout).

Focused on a narrow niche (job searching & careers, and within that, mainly job interview advice), published content very consistently, yet focused on quality over quantity, often just publishing a few pieces of content per month. Revising/updating old blog posts was another key to reaching this milestone. That's a highly-underrated content marketing/SEO tactic for bloggers.

Diversified traffic sources in as many ways as possible; everything from Pinterest to Quora to LinkedIn. At the same time, doubled down on what was working best: Search Engine Optimization, and publishing detailed, long-form articles that directly answered questions that readers were searching for help with online!