Carrot
Track your dividend income
Steady progress this month.
MRR => $76/MRR
MAU => 453
Open Tickets => 0
Things are trending up, this month I'm planning on having a beta of the mobile app which will boost things. This time next year I'm expecting big things from Carrot, only a matter of putting in the work right now.
This month there was increased focus on marketing and promotion. We ran a few google ads, FB ads, and more blog posts to allow us to grow. Happy to share the results
MRR => $54/MRR
MAU => 42% or 140 Monthly Active Users
Open Tickets => 0 (Excluding my own)
Every key metrics has trended in the right direction, I'm especially happy with MRR going from $15 to $54 this month. I think I've found what works marketing wise so I'll continue down that path. Next big goal is to break even by the end of the month ($120+/MRR)
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You have a lot of choice really as to where to reach users. Have seen FB groups for investors, they also have their own communities, there's also a bunch of sub-reddits, etc.
We were recently featured in the major financial news site Benzinga! We focused on building a quality product and UI/UX and someone over there noticed :D. Really grateful for the opportunity especially since we are an up and coming product. Excited to see what the next year holds.
Benzinga Link:
https://www.benzinga.com/fintech/20/09/17422482/how-carrot-is-helping-investors-keep-track-of-their-dividend-investments
YFinance Link:
https://finance.yahoo.com/news/carrot-helping-investors-keep-track-123026345.html
Working on becoming more focused on the metrics that matter. So here are a few that we use to guide our business
MRR => Just reached $25/MRR
MAU => 30% or 72 Monthly Active Users
Open Tickets => 2 (Both by me)
I've used the first two metrics as an indicator of our growth trajectory, but the last metric is more of an indicator of how well we are answer the requests/needs of all our customers. Just finished all the tickets and only have 2 open by myself.
The slow grind continues but we passed 200 users with a few bucks in monthly income. Not much, but I'm grateful for every user and every dollar we get. More optimizations and additions are coming in the near future as I strive toward my $100/MRR mark.
Have recorded over 1000 transaction with over 700 stocks actively being held through the platform. Having excellent utilization numbers on the app. Many users log in daily, while most log in once every week or so. Time to begin a small marketing push to see where it takes me.
Happy to have passed 150 total users with 3 paying users. Now at $11 MRR. Haven't quite broken even yet, but celebrating the little victories. The best part of all is that I have a few users that are consistently using the app (nearly every day or every other day).
The usage and retention I have from this small group is impressive. Now back to the slow grind.
We met the founder of Dividends Aristocrats through a facebook group and were luckily chose to be interviewed for the website. Hopefully through this piece we'll be able to reach a wider audience of dividend investors and show people what the Carrot App is made of!
Excited to have finished our first interview with Love Startups. Was a tremendous success as we shortly saw a dozen or so new users right after the publication of their piece. We are really grateful that we were chosen to be interviewed and we're excited to see Carrot reaching wider audiences.
https://love-startups.com/interview/interview-with-the-carrot-founders/
Less than two months later, sitting nicely at 100 users! The strategy is slow and steady but it is definitely working. We just have to be consistently messaging, posting, and sharing to get where we want. Blogging, FB, Twitter, and Quora are the keys to success. ;)
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