Carrot

We doubled down on our template and invested in software to automate the process of launching our theme. We started building tools to augment our themes with a focus on lead generation and website performance. We started helping our clients achieve SEO and PPC results which means their lead generation volume is going up.

We create a WordPress website theme and started using affiliate marketing to get it in the hands of users. Surprisingly this worked well and we were overwhelmed with demand. From here we decided we needed to find a way to automate this process so it wasn't one-off sales.