Cartel

I am new to the Indie Hackers community. I recently discovered this place and from what I've seen so far, it's an amazing community.

I soft launched https://www.cartel.mx/ a few weeks ago. My first attention was to test the waters using the Facebook ads marketplace. I ran ads for about a week and got very little traction. A few pages likes, some questions and $0 sales. I am not sure what to make of the brief foray. Did my ad suck? Did I choose the wrong demographics? Was my budget ( I set a $10/day budget) too low? Is my concept doomed to fail?

I am not sure I ready to abandon Facebook ads, however I don't want to dump large sums of money into a blackhole either. I've considered using the services of a social media influencer via this service https://intellifluence.com/.

Also considered retaining the services of a social media expert to help with Facebook and Instagram ads, however, all the companies I looked at it, seemed like the wrong fit.

I did mail several packages out to all the major TV stations in Phoenix, AZ. Didn't hear a peep from anyone! Maybe I scared them considering the close proximity to Mexico?

I think my next move is to list Cartel on Product Hunt. I am all ears if anyone has solid advice in regards to Product Hunt.

The backstory. I created Cartel based on my previous experiences running with let's say, less than nice people on the other side of the border. I wanted to create a game based what I saw and did on an almost daily basis. The idea is to let people who could never imagine themselves being a part of a cartel, immerse themselves in a game in which they are actually a part of a cartel.

The game uses factious places (for the most part) in the United States - think GTA and Los Santos. The game is graphic and uses some crude language, but nothing more than you would expect to see in a episode of Narcos (Netflix) for example.

I think I'd be thrilled to receive any sort of advice anyone can share.