Cassandra
Predicts what to spend on each channel to maximize ROI
Hi we are launching our new beta that is trying to solve the messed world in digital analytics.
We, as advertisers, have Big Problems understanding the Maximum Budget to Invest in a Channel while still being Profitable
Incrementality Testing is the Definitive Solution for this problem.
It's a framework of continuous experimentation that enables companies to understand the best way to allocate their media investments.
We developed a software that enables you to create and analyze incrementality geo experiments with 3 clicks.
- It inputs your conversion data
- Gives you the exact method with which you should run the experiment
- t analyzes the experiment so you can understand how much you should increase your investment on that channel
If you want to apply for the beta, here's the access: https://cassandra.app/saas
We created the only tutorial videos about MMM and we distributed on all the major learning platforms acquiring more than 2000 students across the globe.
Next goal: 5000 Students
I distributed my course on multiple platforms but the best performing so far Is for sure Udemy.
It allowed me to gain 400 subscribers on the first day after publication.
If you want to check it out and give me feedbacks: https://www.udemy.com/course/marketing-mix-modeling-with-excel-analytics-course/learn/lecture/30794042#notes
Don't worry it's free
We found that online was missing a lot of information about Marketing Mix Modeling, for this reason we created multiple courses on youtube that explained practically how to start with marketing mix modeling.
It is working pretty well, people appreciate free practical courses, and it's starting bringing us qualified leads
Course link: https://www.youtube.com/watch?v=3RSway2ZKoM&list=PLdaWFt7A-Gf22hlttVYYoR0HlJ-B7OYwo
One of our strategies was to help some key figures that had contact with our potential buyers and ask for some intro.
We helped this key figure to create some content for his business and in exchange, he invited us to work on a Marketing Mix Modeling project with him.
It has been amazing and we learned from each other a lot.
I think that the fastest way to test a new market is through partners and helping someone who has your potential buyers and then asking them an intro
The Italian market does not understand our solution so we think that if we create a beta version of our software that everyone can use they will learn and then convert
This is our beta: https://open-beta-wapv5dtpga-oa.a.run.app/
Our hypothesis was wrong because even if more than a 1000 people went in and tried to use our beta, were not able to collect data to receive our Marketing Mix MOdeling insights
I own a marketing agency.
In April 2021 all my clients had a -20% revenue for reasons that my analytics wasn't explaining.
Along with IOS 14 update, restrictions on cookie policy came along that didn't allow us to track our users properly and the efficiency of our investments
I started searching for cookieless solutions and came upon Marketing Mix Modeling
We started creating models with excel then we switched to Python and R with complex libraries till we created a full service for our clients
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