Castaway

We made our first marketing hire at my day job, which means that I finally have the breathing room and bandwidth to consider my list of side hustle ideas again.

I select my favorite option, which I've been sitting on for almost a year, and fire off a simple tweet outlining what would be included as well as availability to talk early access and pricing. (See Below)

The result?

366 likes, 15 retweets, and dozens of replies ranging from "Sounds interesting!" to "Good idea!" to "Shut up and take my money!"

It may not sound like much, but for a guy with only 1,300 followers, that's a pretty strong signal.

This is the first time I've really felt like the market is pulling me to create my idea, so I don't want to miss that opportunity.

I hustled that weekend and put up a barebones landing page at www.trycastaway.com that allows folks to fill out a 60-second form and start a sales conversation.

It's not much, but it's a start, and I have a feeling we'll be able to record our first official dollar of revenue in the next week or so.

Strap in! We're gonna see where this thing goes. :)