November 1, 2019

October 2019: Doubled Revenue in 4 Months

Karl Hughes @karlhughes

In the past 4 months, I've doubled subscription revenue ($115 => $230/mo). Better yet, CFP Land is about $14/month away from breaking even!

Here are my monthly numbers for October

  • 2936 Twitter Followers 🐦
  • 1531 Free Email Subscribers 💌
  • $231 in CFP Land Pro Revenue 💳

This month I'm getting back into my groove with CFP Land, so I've got two big initiatives that I'm kicking off:

1. Team Features - I started interviewing potential customers about what they would need in a team CFP management tool. While it's not a huge market, the subscription price would likely be higher than the $10/mo that I'm currently making from single users.

I also started some of the underlying dev work required to support team accounts. I'm trying to keep the feature set lean, but there are some data changes that needed to happen before I could group users into teams.

2. Podcast Tour - I've been trying to think of what comes next for marketing the project. My weekly Speaker Stories on the blog have been fun - and they continue to trickle in as speakers reach out - but the rest of my marketing is on autopilot.

So, I'm going to try a concerted effort of going on developer podcasts as a guest on the topic of speaking at conferences. I'm hoping to build inbound links, awareness, and have some conversations with potential customers along the way.

Another marketing strategy I'm trying this month is a sponsorship trade with a conference. Developer First reached out and asked if I could sponsor the conference. I countered with an offer to trade links in emails and online, so they've included CFP Land as a sponsor for the conference, and I'm including them in my emails for the next month.

My concern with this strategy is the sustainability of it - it's a pretty big headache to go back and forth on copy and set it up, plus it's really hard to measure performance.

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