ChartBot

Tiktok videos send traffic to our landing page.

We have about $2500 in MRR all from organic growth on TikTok.

Our next step is to refine the app flow and focus on a few core features that we can market well to increase conversion and retention.

Marketing Strategy: TikTok Traffic to Link In Bio

We've been consistent with posting educational based videos on TikTok.

Since we started, we've reached 14.3K followers on TikTok and have been converting users with our website link in bio.

We launched our paid services in early May and have since then been generating MRR from about 100 new subscribers and are averaging about 2 new subscribers per day.

We've pushed several app updates based on user feedback, and continue to roll out new features monthly.

Our goal for the year is to reach 10,000 users organically, then launch group features that allow users to share information, data, and trades inside the app.

Marketing Strategy: TikTok Traffic to Link In Bio

We've been consistent with posting educational based videos on TikTok.

Since we started, we've reached 11.3K followers on TikTok and have been converting users with our website link in bio.

We launched our paid services in early May and have since then been generating MRR from about 100 new subscribers and are averaging about 2 new subscribers per day.

We've pushed several app updates based on user feedback, and continue to roll out new features monthly.

Our goal for the year is to reach 10,000 users organically, then launch affiliate links that allow users to share tools with other users inside the app.

Marketing Strategy: TikTok Traffic to Link In Bio

January '20 = 184
February '20 = 401 (+117.93%)
March '20 = 560 (+39.65%)
April '20 = 3702 (+561.07%)
May '20 = 5544 (+49.76%)
June '20 = 6353 (+14.59%)

Average Growth Rate = (+156.60%)

Still using 100% organic traffic, with huge app update in progress.

Marketing Strategy: TikTok Traffic to Link In Bio

January '20 = 184
February '20 = 401 (+117.93%)
March '20 = 560 (+39.65%)
April '20 = 3702 (+561.07%)
May '20= 5544 (49.76%)

Average Growth Rate = (192.10%)

Still using 100% organic traffic, with no huge app updates yet.

At the end of every month, I calculate my user growth rate in a google sheet.

Tracking user growth helps me understand how effective my marketing strategies are on a monthly basis.

Here's the calculation I use to track user growth rate

Latest Months User # - Previous Months User # / Latest Months User # x 100

3600 - 560 / 3702 x 100 = 561.07%

January '20 = 184
February '20 = 401 (+117.93%)
March '20 = 560 (+39.65%)
April '20 = 3702 (+561.07%)

Average Growth Rate = (+239.55%)

I launched an app in the app store in December called ChartBot.

After launching the app, I was posting content on Facebook groups on a daily basis and was trickling in new users. From December to March, I got up to about 500 users from that strategy.

On April 6th, I made a tutorial video using the app and uploaded it to TikTok. Since that post, I've been averaging about 100 new users per day and went from 500 users to 3080 users in only about 20 days.

The video has 60K views and is still growing. I'm getting ready to post a few more to reach my yearly goal of 10K.

Moral of the story, TikTok has an insane conversion rate if you can figure out how to make content native to the platform. You need to get to 1,000 followers before you can add a link to your bio.

If you want to check out my app, search for ChartBot - Stock Screener in the app store.

When I launched ChartBot in December 2019, I didn't know what the process would be like to get our first users. After launching and using organic marketing strategies, we've been gaining traction in the app store and on social media. I've noticed that my user downloads spike on days when I post screenshots using the app. So far I've found success targeting pre-existing networks of our target markets, like group messages, popular social media groups, trading platforms, etc.