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September 25, 2023 Launching a new AI application in 2023

It's not easy to stand out in the AI craze we are in today. But it is still possible to do well in launching and marketing an AI app/website! I think the main differentiators are in the quality of the product, where a lot of AI products are rushed out to market.

Design a clean user interface

Spend intentional time clarifying exactly what your app does and make things intuitive and easy to read, scan, and interact with. Take a few extra days to polish the UI, animations, fonts, and sizing/spacing of UI elements.

Work hard to make things fast

AI has a magical aha moment for lots of interactions, but if it takes too long (looking at you RAG), then it will lose that spark. Ensure there are minimal layers of processing or cached results up front, to make that aha moment just in time for your users.

Market, market, and market more

To stand out in a crowded aisle, you need to work hard on marketing assets. For my app Chatty Butler, I worked to create slick UI screenshots in both light / dark mode, with Apple guidelines (9:41 time, full charge, full wifi, etc.) that will stand out in the sea of AI apps on the App Store. It's the little things people don't notice, that stands to increase the quality and trust of your app, so make sure you do it right!

Talk about it, it's easy to work on something for months but not go 100% on marketing, but you should! Give it the time of day and see what happens, it's not every day you launch a new app so both celebrate and hustle to get it out there, you got this!

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