Chiwi Journal
Monthly newsletter for lifelong learners
Rebrand with the new logo and focus on cultural observation, technology and eastern philosophy.
I delete all the scamming email addresses and those cold emails and now my subs are down to 1,130 with a 25% open rate!
I'll keep watching on the readers actively and click rate and try to build something people are willing to read every month!
I used to have an email list with 4,000+ people I dealt with from my previous corporate life.
I sent out an email to ask them if they'd like to stay on my email list and receive my Chiwi Journal newsletter.
I delete all those who didn't reply and those who unsubscribed and started from scratch to build up my monthly newsletter.
Here are the current statistics.
Many people amazed by my time and energy management skill and ask me to recommend what they should read and listen.
That's how I come up with this idea by sending out a monthly email newsletter with the valuable content I filtered, curated and wrote.
I take in all the noise on my readers' behalf and share what matters to free their time from information overload.
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