Influencer Marketing
by ChromeToolsI've had reaching out to influencers on my TODO list since the project started, but wanted to figure out pricing before doing that. Now that I think we've figured out how and how much people are willing to pay I decided to reach out to a bunch of bloggers ranking highly for key search terms related to the tool. So far I've gotten no responses though. Since the tool is a little "black hat" I suspect most people won't be willing to endorse it sadly. This is one of the limitations of the business and one that I'll be sure to avoid in future businesses.
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when reaching out to influencers did they require an incentive to endorse your content? If so how did you go about that?
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So far all I've said is some variant of "I have a business proposition for you" to see if they're even interested in having a discussion.
I managed to get one response recently and just sent them a link to the product. My guess is they're going to decline due to the nature of the product though. However, I'm certainly willing to incentivize them with a percentage of the profit driven from their content if/when the discussion gets there.
I'm currently negotiating a similar deal (percentage of profit) with a content marketer as well.
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