Churnkey

After months of building in secret and running our private beta, I'm thrilled to finally announce the next generation in failed payment recovery tools.

We started Churnkey to help bootstrapped founders boost their revenue and avoid the time consuming hassle of messing around with billing code.

The results have been amazing for our early partners, and we can't wait to support the IndieHacker community with this product.

Churnkey cancel flows are playing a pivotal role in helping businesses mitigate voluntary churn. Best of all, we can actually quantify the total revenue boost based on invoices paid for retained users.

Last month marked 1 year since our public launch and we were thrilled to cross the $1,000,000 threshold in the amount of revenue we've saved customers.

We're growing fast, continually improving the product and are forecasting $3M in total boosted revenue by the end of 2023.

Since our public launch a little over a year ago, we've learned so much about churn and what companies need to do to boost their revenue. Today we released a totally new version of Churnkey that takes everything we've learned and helps SaaS companies save even more revenue.

Behind the gorgeous new dashboard and charts is an impressive subscription events engine and a machine learning service that will drive insights around churn behavior. So the longer a business uses Churnkey, the more subscriptions they'll save and the higher the boost to revenue!

We are wrapping up our development cycle and preparing for a private access period. Over the past three months, we were able to collect over 100 emails for our waitlist.

The majority of this was driven by being active on Twitter and talking about our process. We did fire up two paid ad campaigns (Adwords and Twitter) but didn't see great responses.

Howdy IH'ers! I've been bootstrapping since 2016, recently hit 200k MRR between two products, and excited to launch a 4th SaaS business... Churnkey! I am very excited about it.

We want to help other SaaS founders reduce their churn. Before we talk about it, some backstory:

@nickfogle, @robmoore, and I have been busting our asses trying to reduce Wavve's churn over the last two years. At 125k MRR with 10%+ monthly revenue churn, every single percentage point counts. We have done it all (I think):

• Improve onboarding
• Segmentation & engagement
• Email sequences
• Pricing optimization
• Targeting high-risk customers for engagement
• Improve our offboarding flow

Out of all of the tactics we have focused on, improving our offboarding flow has provided the clearest ROI for our efforts.

We did this by adding the ability to survey users as they canceled, deliver dynamic deals based on answers, allow for pausing, customer support integrations, and in-depth reporting.

With these changes to our offboarding flow, we reduced our churn rate by 15%.

Sensing we were onto something, we kept experimenting, building more sophisticated offboarding and retention tools. Over the course of six months, we brought churn down by another 30% and saved $25,000 in ARR!

Now we are excited to share what we have built with other SaaS founders.

Introducing Churnkey.

If you’re a SaaS founder and want to see what we’re building, just put your email address in the wait-list form on our site. We’ll reach out directly once we move to beta and get you hooked up.

Check it out here: https://churnkey.co

We’re so excited to show you in the coming weeks what we’re building.