Client Clarity
Walk into every client meeting already knowing their world.
Because "let me just check LinkedIn real quick" is not a strategy.
Before a discovery call, most people end up bouncing between LinkedIn, annual reports, Google searches, and messy notes just to get a basic picture of the client. That might work for simple deals. It falls apart fast when the deal is complex.
Client Clarity exists to make that part easier.
We built it for sales teams and consultants who need to show up with real context, better questions, and stronger positioning before the first meeting. The idea is to bring a Big 4-style approach to sales prep — the kind of research and logic that makes a conversation feel sharp — but fast enough to actually use.
We've worked with consultants to shape the logic behind it, so it's not just another AI tool spitting out generic summaries. It's meant to feel more like a proper research workflow.
It's the kind of context that changes a discovery call from “Tell me about your challenges” to “I noticed your team just expanded into APAC - how is that affecting prioritisation?”
In plain English, Client Clarity turns live research into:
Cited persona dossiers
Value hypotheses
Discovery briefs
Target account shortlists
Buying-signal tracking
It helps you stop guessing. Instead of walking into a meeting hoping you've got the right angle, you show up with a clearer view of the client's world and a better idea of how to position what you do.
I'm looking for 5 founding members to test this against their real target accounts.
No setup fees. No long contracts. Just brutal feedback on whether the output is actually useful.
Comment "CLARITY" or DM me and I'll run one of your target accounts through or it's free from the website.
8 Comments
The interesting part is the shift from generic research to forming hypotheses before the call. The real test seems less about whether the dossier is comprehensive and more about whether it consistently leads to better questions and positioning in the actual conversation.
Yes, exactly. The point is to see whether the hypothesis actually improves the conversation, so the next step is to pressure-test it on the next call and refine from there. That’s exactly why we built this as we use it in anger to give us insights we previously struggled to map out reliably.
That makes sense. I’d be curious what you’ll use to judge whether the hypothesis actually improved the call — better questions, a different conversation, or something measurable afterward?
The overall concept was born out of a solution selling company, that needed to position it's broad capabilities in a more focussed way e.g. instead of saying we can do everything, saying we can help you with accounts payable, or supplier onboarding as you already know they need help with that. Then you can land and expand.
You could pay the big 4 to help or use a platform like this which does something very similar for you.
You can qualify in or out and if you qualify in, you know the right questions to ask, the right capabilities to pitch them and how you can really help them, without guessing.
That’s a much clearer picture of what you’re building and the problem it’s solving.
I’d be interested in continuing the conversation by email. What’s the best email to reach you on?
Would love to although I can't post links or email addresses in the comments here as it's restricted. If you browse the product website then you can submit a request there on the contact form and we can chat over email then, look forward to it. Best Dan
You can reach me at hello@beryxa.com. Feel free to email me there and we can continue the conversation.
You know in advance how your company can help them. The platform builds your value proposition around what you do to solve the challenges in that sector, for that persona e.g. CIO and if you know a company of interest, specifically for that company.
So you know clients challenges in advance and how you're a great fit to solve them. When you reach out it's not a cold reach, you've done your homework and know how you can help and who to talk to, so you show you've already taken the time to understand and show how you can support them.
This greatly improves your chance of getting a call / meeting with them and also means when you do, you can really position your value to them as opposed to a vanilla pitch. It makes you way more credible in the eyes of the prospect