Feedback on my project site #landing-page-feedback
by Marian BrchanHello IH community!
I've just launched a landing page for my long-term project.
I'd be grateful for your feedback.
The URL is: https://clipptic.com
Is it obvious what does the product offer?
Have you find a typo or something that doesn't make much sense or could be said better?
To sum it up:
- It's a desktop app for Windows.
- It's an utility that connects your workspace with your server via FTP.
- The main features are screenshot capturing, recording short GIF clips and uploading files.
- It's fast and convenient.
- As a result you got a nice looking HTML page with the image/file you can share further.
The aim of this landing page is to get interested subsribers for the email newsletter.
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1
Nice design, looks very clean. The value prop seems clear to me - quickly send files/screengrabs/whatever up on your own webserver and get a nice looking page to share with others.
My thoughts / concerns are:
- I wonder if the "using FTP" part is too in the weeds for the main headline? Maybe something like "Capture screenshots. Record GIFs. Share files. Auto upload to your own domain name and share instantly." I understood the FTP part myself, but it seemed slightly old-school, even if I actually like it conceptually.
- Security of the upload. You are asking for FTP access – how can I be confident that you know how to put proper protections in place so that I am not opening a security vulnerability. Some more info on “how it works” would help.
- Password-protection. If I’m uploading random things, I might not want them to be indexed/accessible to everyone. This is probably just a feature request! :-)
- Pricing. How will you price this? Is it intended for teams? Freelancers? Might not be a deal killer now since you are only asking me to subscribe to the newsletter. Even if you aren't ready for exact pricing, a hint at the business model would be nice.
- Newsletter form. “For information about our privacy practices, please visit our website” is a weird line since I’m on the website. Maybe just a direct link from there? That whole “marketing permissions” section seems like it could be loaded after I add my email. Makes the simple form seem overwhelming, and I’d probably bail.
- Footer. Sometimes it loads, but depending on how I scroll I can’t get back to it. This happened when I was trying to review the privacy policy, and I ended up needing to reload the whole page.
Overall, I think it is a strong page. Clear and to the point. Good work!
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This is helpful. Thank you for your detailed review.
- That's a good point. I like fact-oriented headlines so that's why I've put it this way but you're right. Your wording sounds much better and still explains what does the product do without being too technical. I'm going to use it. Thanks :)
- Again, a good suggestion. I'm going to address that in a FAQ section (which I need to include yet).
- It's in our roadmap :)
- I'm still thinking about the pricing. I believe it'll be mostly used by freelancers but including a bundle pricing for teams is a good idea.
- I've just used an embed code from Mailchimp but I actually can change the text, I didn't realize that. Thanks. Question: would a new page with Mailchimp logo be more trustworthy for you? http://eepurl.com/dtz25f My idea was that's better to keep the visitors on the site rather than lead them outside but I'm not sure. Also, the weird Email checkbox is because I made the form GDPR compliant and it probably needs to be done this way.
- I used Webflow to build the site. It seems there's a weird bug in the scroll into view effect. You need to scroll at least 1 px for the animation to start. I'll probably remove the effects completely.
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1
Glad it was helpful! As for the Mailchimp question, I think having it on your site is better. Their page is un-branded, so it jarring to switch between. I appreciate that you are making it GDPR compliant!
One thing that you could do is have the email input box on the main home screen alongside the subscribe button, then when they click subscribe, the modal with the GDPR info could open with their email already filled out. That way, the form looks simple and clean on the homepage, and the user is already moving along when they hit the permissions text.
This is sort of like how Typeform works. They only show one question on the screen at a time so forms feel easier. This would obviously be much more dev work, so might not be worth it, but I figured I'd throw it out there. You could also just watch your analytics to see how many people are clicking "subscribe to newsletter" and not following through.
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1
Looks great. I love the design. Great job
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2
Thanks!
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1
This looks really good. The blue is such a nice hue and it works.
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Thanks. It feels good to hear that from a fellow designer :)
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Cool idea Marian! I like that you are able to save content onto your own server and be able to brand the HTML page. Best of luck 🙏
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Thanks!
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Congrats on the launch! I knew exactly what you were building. Very solid design BTW and how you organized everything.
Quick product question for you: Why should I use clipptic instead of "Share Screenshots via Dropbox" or a product like RecordIt that requires minimal setup?
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Thanks.
There are many similar apps but I think the advantage of Clipptic is:- you post your content to your own server (so also the shareable links leads to your domain)
- there are no ads
- you can brand the HTML pages with your logo
- you can share not only screenshots but also files (by drag&drop on to system tray icon)
- it's really easy to use, mainly if you do some design work on a daily basis and you need to share your progress often (it integrates nicely with e.g. Slack)
But I understand it's a very niche product:
- you need your server to be able to use
- the installation requires some technical skills (to set up the FTP connection)
- it's only for Windows (for now) and many designers use Macs
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