Coach Viva

We're on a mission to reverse the obesity trend with a vision to become the behavior change platform on which coaches instantiate transformational communities and coaching practices!

If this area interests you, good news!

We're looking for:

• Mobile Dev
• CTO

If you know someone who may be interested or if you yourself are intrigued, check out: https://cchviva.fit/hiring

We hit 1000 subscribers on May 27. It took us 1 year to go from 0 to 600 subscribers but just 2.5 months to go from 600 to 1000 subscribers.

And more important than subscriber count, we've finally started converting subscribers to customers. Like they say, "you can't take your subscribers to the bank" :)

We passed 200 subscribers on Sept 29.

The most exciting part - it took us half the time to acquire the new set of 100 subscribers vs. our first 100.

I want to take back what I said in my last "100 YouTube Subscribers" post - TubeBuddy's rating isn't the most reliable.

I went back through my videos and analyzed the correlation between impressions (not views since my main goal as a small creator is to get into YouTube search first) and the stats I saw in TubeBuddy and Keywords Everywhere extension.

Here's my updated set of criteria for selection now: 10-100 searches/mo on Keyword Everywhere & <100k videos & avg. views of lowest video in search is comparable to my avg. views & <2 videos in top 5 are <1 year old.

These criteria seem simple but it takes a long time to find keywords that fit all of it for a competitive area like fat loss.

Another thing we tried but it's hit-or-miss is posting our videos on reddit.com/r/videos.

It worked out well for a How long to Flat Stomach video we posted, but it's not worked out well for other videos (Metabolism Boost, 80/20 for Fat Loss).

I think a big factor is aligning with the type of videos Redditors like - meme-like mostly. I think we just got lucky with the Flat Stomach one because it's a sexy topic and also we gave an actual answer unlike any article/video on the topic.

I think Metabolism and 80/20 for Fat Loss weren't intriguing enough.

I do think r/videos is a great source for traffic if you produce meme-like content or even if it's a serious topic but your presentation is interesting like the whiteboard drawing videos.

Everything else I said in my last post continues to be true.

It's been amazing to see more comments and also people buying our book as a result of watching our YouTube videos.

YouTube has become the third biggest source of traffic to our site after direct and Google.

Our channel reached 100 subscribers on July 2.
https://www.youtube.com/channel/UCQjOVgcoZvC6-EK0xgankpQ

I know it's not a huge number but I am proud of myself and my co-founder, @lucygliang, for having produced consistently 3 videos a week - we are at 56 videos published with 104 subscribers as of today.

Some learnings in case they're helpful to others / others have comments on what we could try:

Majority of our search traffic comes from people searching for product reviews, and then bleeds into other videos through suggested traffic.

I highly recommend looking for what [popular entity] people in your niche tend to search for. Like for entrepreneurship, books would be a thing.

TubeBuddy has been very helpful in directing us toward which topics to talk about. It has been on-point with its predictions so far.

But breaking it down in case you don't want to pay for TubeBuddy, I think it looks at is:

• Search volume: can be found for free with Keywords Everywhere extension

• Oldness of current top 5 videos: if they're all older than 2 years, you're good to go

• Number of videos for your search term: if it's in 100k's, then good. Millions is too competitive

• How optimized are the top 5 videos for your search term: you can install the free TubeBuddy version to see what tags the top 5 videos are using.

If you're also in the health niche, besides doing product reviews, I see that "how many __" and "how much ___" type topics do really well.

When we started saying "by the end of this video {unexpected reveal}", our audience retention shot up from 30s percent to 40s percent.

When we started adding B-Images and B-Roll over our videos every 20-60s, our audience retention shot up for the first week to over 60-80s percent.

Asking for subscribe right after intro + showing in-video text "remember to subscribe" about 2 minutes into video + not ending the video officially - just suddenly going into outro image with my voiceover asking for subscribe has increased the rate of subscribes on our channel (I think. At least it's correlated, if not causal).

We're trying a new format of videos which we call the "picnic" format where Lucy and I chill in a park, drink tea, and discuss (scripted) topics with the points we're going to touch upon listed to the left of us, so people can know what's coming. Let's see what it does to retention and engagement.

A bigger milestone has been that some of our video viewers actually bought our book! That's awesome validation of the power of trust through content marketing.

Our goal going forward is to continue making more videos on the topics we are seeing work + save 30% of our time for experimenting with new formats and ideas.

If anyone has any directional ideas we could look into, I'm all ears :)

Thanks for reading!