E4: Brendan Wood, SnapTrade

https://codestory.co/podcast/e4-brendan-wood-snaptrade/

In August of 2021, we interviewed Brendan Wood on the podcast to tell the creation story of Passiv. After the recording, the company decided to pivot into a new market, focusing on solving their biggest pain point for other platforms. They were running into the problems surrounding integrations into brokers. In fact, they were spending 80% of engineering time on integrations. People started to reach out to his team to ask if they could use the integrations… and they started ideating about making this its own product.