Tightening the Targeting...

So far we have just over 20 beta users, which is great! Each one of them fills out an invite form via our landing page, which contains questions like "Which CRM do you use?", and "Which data providers have you used in the past?". This has provided us with a lot of insight and is already informing our decisions.

What's more, we've done a demo call with every user so far. This has given us even more insight and it turns out one of the main pain points/areas of confusion right now is our targeting UI.

Targeting people for lead research is very different to PPC. There's a real person behind the scenes (@Kshilov has built strong relationships with many great researchers over the years). Often, if a task is ill-defined (i.e. a newbie using Upwork), there will be a lot of back-and-forth between the researcher and client. This is something that we want to minimise on Coldlytics.

Although we don't have vast amounts of structured data like LinkedIn or Facebook, we still wanted to provide a familiar targeting UI, where users can see a running estimate of audience size as they apply filters.

We've combined all sorts of data from many sources (from working population sizes to industry, salary, and seniority stats) to build a pretty accurate audience estimation gauge. We think it'll really help our customers!