Collabsy

Last month I watched a small skincare brand burn through $15,000 on influencer agencies that matched them with creators who had zero engagement from their target audience.

Meanwhile, their competitor found a 50K TikToker getting 500K+ views in the exact same niche and generated more sales in one week than the skincare brand did in 3 months of expensive campaigns.

The problem? Current tools only show vanity metrics (follower count, basic demographics) instead of actual brand-audience alignment.

So I built Collabsy - an AI-powered platform that analyzes engagement patterns, content themes, and audience behavior to find creators who actually drive conversions, not just followers.

What it does:

• Real-time TikTok/Instagram/YouTube discovery

• AI brand-fit scoring based on content analysis

• Automatic contact extraction

• Email campaign management with analytics

Current traction:

• Built with Next.js, Supabase, OpenAI

• Integrated with real social media APIs

• Early beta testing with 3 brands

The vision: Democratize sophisticated influencer intelligence so every brand can access what only Fortune 500 companies could afford before.

What I'm struggling with:

• Pricing strategy - how much would you pay to find your perfect micro-influencers?

• Go-to-market - should I target agencies or direct-to-brand?

Would love feedback from fellow builders who've tackled B2B SaaS pricing and positioning!

Link in bio if you want to check it out 👀