competitor snap

not just finding them - that part is easy.

i mean understanding things like:

• what they really do

• how they position themselves

• what they’re strong or weak at

• where the gaps in the market actually are

every time i try to do this, it turns into hours of:
open tabs, messy notes, screenshots, random docs.

so i’m curious - how do you personally approach competitor research?

do you:
• manually analyze 4-5 companies deeply
• just skim their websites and messaging
• use tools/frameworks
• or mostly rely on intuition over time?

asking because my team and i have been building something to structure this process (called competitor snap - https://www.competitorsnap.com/), but we’re still trying to understand how people actually do this as off today.

would love to hear how others approach it.

hey everyone 👋

i’ve been spending time trying to understand how people actually make sense of competitors - whether it’s before launching, refining positioning, or just figuring out where they stand.

and honestly, it still feels pretty scattered.

you can find competitors easily, but actually breaking down what they do, how they position themselves, what they’re good at, where they’re weak… that usually takes a lot of time and a thorough research.

so i with my team started building something called competitor snap.

you put in an idea or a website, and it generates structured competitor profiles - things like:

• what each competitor actually does

• their core positioning/messaging

• strengths and weaknesses

• how they’re trying to differentiate

the goal is to make it easier to compare and spot gaps quickly, without doing hours of manual research.

we are still figuring out if this is actually useful in practice or just sounds useful in theory.

would something like this be helpful in your workflow?
or do you only really understand competitors by digging in manually over time?

would really appreciate honest thoughts 🙏
happy to share it if anyone wants to try!