Confluence.VC
The operating playbook for venture investors
Crazy to see the growth of this community over the past year. We've learned a few things growing a private community since we started.
- Keep your initial audience targeted.
We initially focused on serving analysts and associates at venture capital firms in the US and Canada. This allowed us to be targeted with our offering, and we built for the needs of this smaller group.
- Make onboarding an experience.
Joining a new community can be overwhelming. Make new members feel welcomed by sharing best practices on how to get the most out of the community. You have the benefit of knowing other community members, and you should use this knowledge to connect people that you think would get along.
- Build good experiences and create magnets.
Acquiring customers sucks, and the best acquisition channels are free. Start creating content that is valuable to your members and share this with the world. Go above and beyond for your first 100 members so they will refer your next 100 members.
- Have a plan around monetizing.
This is different for each group, but the sooner you figure out how to monetize, the sooner you can act on making that a reality. Niche community are more valuable than you understand. If you are relying on advertisers, don't undersell your offering.
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