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Just a short Google Ads tip for everyone today...

• Maximize conversions campaign.
• Choose 2 or 3 main keywords with a decent amount of traffic.
• Broad match.

And just let it run! Let the algorithm do what it does best - find the right type of people that convert for the lowest $$$.

Through a 2 month campaign, I've fiddled with my campaign goals and settings ~4 times and have regretted it each and every time. After you change something significant, the algorithm takes a few days to relearn, which means a higher CPA, and worse results for your business.

So just leave it alone and let it do its thing.

Campaign stats for CPA (free trial for a SaaS):

Week 1 = $5
Week 2 = $4
Week 3 = $3.50
Week 4 = $2.75