ConversionWax

Show the right thing. At the right time. Every time.

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April 22, 2025 Cheaper != Better

6 months ago, I chose our help desk software based on price.

It was cheaper, and I convinced myself it would be "good enough."

It wasn’t... I screwed up.

It has cost way more than I thought we were saving.

Moving to Intercom this week... Lesson learned!

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April 2, 2025 Distribution is going to be the biggest issue in the short term.

This is the 3rd week of being live to the public and it is clear that distribution is our current number #1 issue we are facing. We have been featured on a few sites and the traffic is short lived and is not converting all that well. We should have started some of this outreach a few months ago.

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March 26, 2025 2nd Week of being live and open to the public.

No matter how much testing anyone does the first few true customers manage to find something you missed. We experienced that this past week when we learned that users do not like the authorize screen that comes native with Auth0. We had been testing with account that were created awhile back and forgot how this impacts the user onboarding flow.

Thankfully this was not to bad of a change to make, but goes to show that users always find something.

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About

We built ConversionWax after spending 15 years running an agency, building and supporting hundreds of e-commerce brands across every major platform. One thing became painfully clear: most websites still treat every visi