2
2 Comments

Updated the website with Structured Data. Results?

So I added Rich Snippets / Rich Results / Structured Data (or however you want to call them) to The Other WorkSpace's Website.

I linked the landing page, but you can take a look at the source code of the other pages, I added them in quite a few of them (and will soon add them to other pages too).

Based on my understanding these should help with the CTR and the referencing of my website, but I'm not sure what the effect will be.

I added a set of snippets to certain types of pages and I'll be adding another set of different snippets to other pages, based on the content of course.

The purpose is to improve the SEO, that is get the information through to crawlers on what is what, not just randomly post stuff on the pages and hoping for good results.

That I, basically posting:

  • the "main" data about the Organisation and Local Business on most of the pages, but with edits based on the language of the page (the site runs both in Hungarian and English)
  • I'll add product information based in the structured data too once I wrap the script up
  • and last but not least, add article data for the blog posts, to recap them and provide more info, in the format of (you guessed it) structured data script

Will that impact the SEO? Will it change the visibility in search results? Will it affect the CTR and the conversion rate?

There is a ton of this I have no clue on.

I'm also wondering how different is this from SEO optimisation in terms of adding metafields such as description of social profiles? So if you know something, say something, to recycle the Bush administration's slogan.

And well, fingers crossed. Also if you need help with setting it up, or you have a question, feel free to drop me an email!

Cheers,

David

, Founder of Icon for Coworking Space - Budapest
Coworking Space - Budapest
on May 20, 2020
  1. 1

    yes, the rich snippet will definitely help you with the SEO. Do you have a team for SEO, social media, and web content/blogs? How are you managing all these things?

    1. 1

      Well took me quite a while to reply, sorry for that @cyntheta!

      I do hope it does help for sure, but I'm not sure about the actual amount of times the rich results show up, plus it takes quite some time (and that's a euphemism) for google to actually take them into account it seems to me.

      No team at all, which I hope explains the lag in my reaction to your comment, I'm all alone, with this any my myriad of other projects haha :)

      Cheers, and have a great day!

      David