We had a hard time scaling our coliving space and community.
We couldn't get bookings from Airbnb or Booking, because mixing holiday guests with remote workers was horrible for the community.
No tools allowed us to create an amazing customer journey, and automate it, so we could focus more on spending time with the community, and add more properties to make more much-needed money.
Running a happy house and community is a giant task on its own. Adding marketing work on top of that was just too much.
It needed at least the three of us to make it work. Our running costs ate away all of our margins. We couldn't automate much, because there were no tools for it. None connected. The solutions that existed, like booking engines to embed into your website, had horrible designs and conversion rates.
Long stays are amazing for the community, and it's what people want, but the profit margins are low. You can make 2X to 5X more by hosting short term tourists. But we didn't want to.
That's the problem with coliving; it's 100X more valuable than short term destructive tourism, but the profit margins are bad.
We tried franchising and licencing the concept for a year, but failed.
The true product of coliving is the quality of the connection between the guests. No one cares more about their community than a founder, creating their own brand.
We made and coached many friends along the way who started the same concept as us, but in their own country.
So, we decided to add them to our site to send them bookings, with the vision of allowing hosts to automate EVERYTHING, except just being present with their guests.
This would allow hosts to have minimum running costs, and their marketing is taken care of.
Customers love it, because they want to live in surfers' houses around the world, and see what options they have in one place.