12
4 Comments

Crossed $100k in sales, 7 months after launch

Yay arbitrary six figures!

I have yet to look up the product breakdown, but it's probably something like 50% book tier ($59), 40% community tier ($99), and 10% creator tier ($249). I had some bulk sales via bootcamps, companies, and an instructor friend that helped me cross the finish line.

My main realization - I didn't want to quit my job! I definitely feel more confident that I can support myself should I ever need to become an independent creator, but for now, I think I get to work on more interesting problems and meet more interesting people with my day job, while still running my community and doing extra writing and content on the side.

I wrote some reflections here: https://www.swyx.io/part-time-creator-manifesto/ but am wondering if I should write a more Indiehackers specific post on how continued making 3x of my sales AFTER launch compared to my launch week.

, Founder of Icon for The Coding Career Handbook
The Coding Career Handbook
on March 14, 2021
  1. 5

    Educating people on the long game (instead of such a focus on the launch) is definitely much needed for indie hackers. Not enough people are talking about this.

    1. 4

      Yeah creating channels that consistently bring sales is so much more important than launching. Launching should really just be in service to making those channels.

  2. 2

    congrats! this is such an important milestone!

    thanks for sharing!

  3. 2

    Yes, please write about the long-tail. A lot of us don't have an audience to "launch" to, so hearing about strategies for engagement, word-of-mouth, etc after launch would be great.

Trending on Indie Hackers
The most underrated distribution channel in SaaS is hiding in your browser toolbar User Avatar 176 comments I launched on Product Hunt today with 0 followers, 0 network, and 0 users. Here's what I learned in 12 hours. User Avatar 154 comments I gave 7 AI agents $100 each to build a startup. Here's what happened on Day 1. User Avatar 97 comments How are you handling memory and context across AI tools? User Avatar 34 comments Show IH: RetryFix - Automatically recover failed Stripe payments and earn 10% on everything we win back User Avatar 34 comments How to see your entire business on one page User Avatar 27 comments