Cradar

It has been nearly a month since we decided to pivot from the AI Meeting Assistant idea, into an AI Sales Coach concept like Gong.io, and we finally landed on becoming an AI Customer Research Platform which is much less competitive yet still captures a lot of value for influential users like Product and Design team members. I particularly like this angle as modern-day Product Management and Design are still very nascent jobs which are quickly building up great discipline, processes and toolstacks. This gives us an opportunity to compete with incumbent tools that serve this segment, as it's not a vast monopoly like Microsoft and G-Suite for Office Tools, and JIRA for tech project management.

I spoke to 20+ potential customers by now and am getting very clear pain point signals, as well as the niche that we can operate in. Next, we need to figure out a good solution for them and pin point the exact JTBD workflows that we can replace.

A few months ago, I made a post about Microsoft launching a feature which could kill my original idea: https://www.indiehackers.com/post/microsoft-just-released-a-feature-that-kills-my-tool-what-should-i-do-a69271a2c3?commentId=-NerOiqa_SoCBOLxoZom - it turns out that this impacted the entire AI Meeting Assistant and Transcription industry, but companies like Fireflies.ai are still doing well.

But this gave me the motivation to dig deep and look back at what I truly loved in my career - which was speaking with customers and users, and trying to learn as much as I could from them. As a business owner / founder, your love for your customer is one of the most powerful defensible moats and I discovered (or was reminded) that analyzing qualitative customer research from multiple sources like user interviews, customer check-in calls, and sales discovery calls was a MASSIVE pain.

My team and I hunkered down and started sketching together a prototype, which is now in the midst of completion as a fully functional web application. We would love to help anyone who faces challenges in reading through their large amounts of customer research, doing lengthy affinity mapping exercises to find key themes or business opportunity statements from their research, and then struggling to communicate these insights in a coherent way to the different departments of the company. Visit our link now to sign up for our Closed Alpha Test: https://getcradar.framer.ai/