30 newsletter subscribers before any content
by JJA few days ago I posted about deciding between what to focus on first: getting subscribers or producing content? (https://www.indiehackers.com/post/which-comes-first-the-subscribers-or-the-content-6c83b2dfa7)
At the same time, I wanted to validate the concept of my newsletter before putting much time into it.
So I created a landing page on Netlify and linked the sign-up form to Zapier which fired emails to new subscribers and added them to my mailing list.
There was one last step: getting the news out. I posted across several beer-focused communities on Reddit about my newsletter that was launching soon.
3 days later, there are 30 people signed-up for the newsletter 🎉 🍺 This is great validation for me and spurs me on to the next step: content production. Now I have to find a few brewers who are willing to be interviewed (Let me know if you know any!)
Last note: I am well aware that this milestone doesn't mean that the newsletter will be successful. Heck, technically I don't even have a newsletter yet. I do believe that the lifecycle of newsletters depends on the quality of your content and not the size of your mailing list.
If you have 100,000 subscribers but deliver them no value, it means nothing. Today I have 30. So today I'm committed to getting a value-adding letter into the inbox of 30 people 💪 🚀
