We'd experiment with limited-time seasonal cookies but we officially launched our second "long-term" flavor—the Churro Cookie. We had done trials with it a couple times and our customer relentlessly asked us to bring it back.
Several customers took to Instagram to let their subscribers know that the "best cookie they've ever had" was now available.
Our post on Instagram announcing this flavor was our most liked post to date. https://www.instagram.com/p/B63yebogqY6/