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11 Comments

First paying customer

Three weeks after release I’ve got first paying customer (from Peru) that got the monthly subscription and passed the three day trial period. That means a lot to me to move forward, add more features and content. Also, gives me a hope to try with some paid advertising.

, Founder of Icon for Cre8
Cre8
on December 12, 2020
  1. 3

    Congrats! Brave you to go after an overcrowded niche like that. How do you plan to get a competitive advantage over the hundreds of photo editing apps out there ?

    1. 2

      Hi @AlterEcho
      That's a very good question! :) Long story short I have another super simple photo editing App (just adding a text on the photo) with about 200 DAU and they were requesting for more features. So I thought about a way I can keep both - simple for the users that need just that and features rich for more advanced users. I hope that I did manage to do that. I couldn't add all that to the previous App, it was easier to write completely new with different architecture that would allow me to add features and content easily.
      When I was exploring the photo editing there were lots of them with different functionality, not many of them didn't share my vision on how it should look and work, so I come up with my requirements for an app:

      • No focus on a single background photo or text. User should have a scrollable and zoom-able canvas with an option to add many photos (or other elements) and easily edit them.
      • No ads or premium content. I don't like ads as my 8 years old kid loves to play with my apps. No premium content until I really make a truly unique premium functionality. I believe that people who don't want or can't pay will be fine with the watermark.
      • (The development one) It should be easy to add content like photos, stickers, filters or quotes.
      • It's ok if I'll fail. I don't have a goal to be better than "Photo Editing App X". My wish is to provide a good product I'm proud of. That's the hardest part and I have a large backlog to make it. :)
  2. 2

    Congratulations - 3 weeks is not bad at all, especially for such a competitive market!

    1. 1

      Thank you! Yes, agree it's very competitive. I also don't push users for subscription at all. It's not required as all the features are open and no ads in the App. I even promote it "join the club and support me". The only thing free version does is adding a small watermark. Also, there are 3 days free trial period. After posting this update I got 1 more monthly and 2 yearly subscription. I'm super surprised that people go for it, but will see if they will stay after trial. 🤞

  3. 2

    Hi Vladimir,

    curious how you got the traffic for your first paying customer. Do you use ads?

    1. 1

      Hi @sharlsz
      No, I didn't use adds yet but planning to run some App Store and Instagram ads.
      So far my traffic sources were:

      • Family and Friends (and social networks - Twitter, LinkedIn)
      • Beta users (about 250 during the testing stage)
      • Reddit (gave away some codes during Black Friday what lead to about 200 downloads)
      • ProductHunt and IndieHackers
      • App Store featured on the front page in the "Hot Right Now" category (UK and Ireland)
      • Ads in my other personal Apps
  4. 1

    One day after being featured on the App store! You're on a roll!!

  5. 1

    Congrats!! The niche you chosen is very crowded so I would consider it as success. Keep going and good luck!!

  6. 2

    This comment was deleted 3 years ago.

    1. 1

      Thank you!! That's crazy how the internet connects people so far away from each other. After writing an article and before I wrote this comment got another user from Peru. Now how to understand what caused that interest there. :)