Creative Machine

Mass customization dynamic ad creatives and designs

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September 30, 2019 πŸ†• Update - Free Template Catalog

πŸ‰ We have added a free catalog of templates!

Now you can choose any template you like and customize it to your ads. Templates in three popular sizes: 1200x628 px, 1080x1080 px, 1080x1350 px. If necessary, you can independently adapt the template to a different size.

The mass creation of advertising banners has become even easier.

https://creativemachine.co/

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July 11, 2019 Monetization: Creative Machine

Honestly, we didn't think of a monetization yet. First, we want to get some active users, feedbacks, etc. Then we'll look at the possibility of the monetization.

We would probably have the few different plans with a monthly subscription (SaaS). This would include the number of creatives that you can generate in one month. E.g. 1000, 3000, 10000. We might also have some additional features for each of these plans. Like, the option to share your templates with other users or to have more free templates, smart resize, etc. Either way, we'll also retain the free monthly subscription as a trial or for those who only have small amount of work. What do you think about this?

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July 11, 2019 Promotion: Creative Machine

We mostly did tests on paid traffic sources for promotion (Facebook was okay, Google didn't do so well). At first we did it to see if there's any interest to this service. Once MVP was ready (creativemachine.co), we used this to acquire our first users. This way we got our first 200–250 people registered. However, there was the lack of activity. People were just logging in, looking at it and then leaving.

There are two possible reasons for that. It's possible that we just didn't find the target audience. Or maybe the service itself is lacking some vital functions. If you can think of any other possible reasons for this, please share your ideas. We'd be glad to hear them.

Last month we published our project on Product Hunt and got another about 200 registrations. People are trying out our service, but the percentage of retained users is not so high.

Received 207 upvotes.

3 Comments

  1. 1

    Actually, we observe the same behavior - users register, do something small, then stop using our service. I think besides the problem you described it can be:

    1. Lack of a clear understanding of why to use a service and what can be done with it.
    2. Absence of out-of-box solutions (templates, step-by-step tutorials etc.)
      Good luck!
    1. 1

      Hi Zencentric,
      Thanks for your comment!
      We are just now starting to create a catalog of templates for our clients. I hope this will bring a positive result.

      1. 1

        I hope this will bring a positive result.
        I believe, it will. Anyway, keep us informed!

July 11, 2019 Implementation andΒ plans: Creative Machine

What is already implemented at the moment in creativemachine.co:

  • 🎨 An online graphic editor, but with limited functions for now. You can work with layers (static and dynamic ones), different fonts and other customization.
  • πŸ“¦ Bulk upload of original files from your local computer of from the data feed. For example, you could upload tens or hundreds of products images and then use them to create various banners.
  • πŸ€– Generate available designs in .jpg/.png formats and then download them on your local computer.
  • πŸ“ Creation of a new data feed based on your template design with new creatives. In a few simple clicks you'll be able to connect a new catalog to any advertising service.
  • πŸ†Ž Huge base of fonts (over 900 of them), this includes Cyrillic ones.
  • ⭐ Work with basic shapes (circle, square, etc.).

Plans for the future:

  • Create the collection of templates for different categories so that you can start using them right away.
  • Connect a free image database and the search function for them.
    Implement smart resize of images based on content, cut out the background, etc.
  • Add the ability to work with stock (video).
  • And much more.

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July 11, 2019 Idea: Creative Machine

Actually this idea came to us, because we had to do a lot of similar banners for Facebook Ads and Google Ads.
We wanted to try out different products and categories of products with a creative and to find the most catchy and effective one.

During the times when we had to adapt already existing banners for a new country. It's so painful when you have to literally make the same banners all over again, just because of a different currency. I'm sure you understand that it wouldn't be very pleasant to be transferring 50–100 creatives into a different currency, especially if there are several different products in the picture. You can easily waste 2 hours of your time doing that. If you have several different currencies, you'll spend all day doing this work. Also, sometimes you have to find the new approaches and then use them for all available countries/currencies/languages.

I had to constantly suffer through all this work before. I had the dream of automating this process.

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June 1, 2019 MVP Launched for Creative Machine

Hey everyone.

I'm Maxim, one of the co-founders of Creative Machine (https://creativemachine.co). The service is designed to automate the creation of any designs, usually advertising banners. We want to make something between bannersnack and smartly.

This is my first post on Indie Hackers.
We recently launched MVP. And they published the product on PH.
In the near future I want to write and publish a detailed article about the creation of our product.

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About

The service was created to reduce routine work for marketers and designers, who often have to work with a large amount of promotional materials.