CTO Toolkit
Essential tools & resources for technology leaders.
- There is no perfect time to launch; sometimes, all you need is a bit of push, like a deadline.
- Good products take time, and the discovery phase is as important as the execution phase.
- There is no sweeter reward to hard work than seeing your customers getting value from what you had created.
- Your work doesn’t end after the product is launched. It is just the beginning.
Check out the CTO Toolkit and let me know your feedback!
CTO Toolkit went live!
The toolkit contains 6 modules for technology leaders:
- Organization Design
- Hiring
- Technology Strategy
- Engineering Excellence
- Career Development
- Alignment & Delivery
The work:
⏰ 160 — 200 hours of work over eight months
The conversion:
✨ 9 pre-order
📈 3.9% conversion rate
Two weeks before the launch date, I created a 50% early bird discount code and shared it with my network. Other marketing activities that I had done since then are:
- Sharing about it on various platforms like Twitter, LinkedIn, Quora and Medium
- Talking about it in relevant Slack communities
- Creating backlinks
- Sending a newsletter
- Launching it on Product Hunt (but it didn’t do well)
- Inviting previous customers who were interested in technology leadership to check out the product
I had the idea to put together a toolbox for senior engineering leaders like CTOs, Head of Engineering and VP of Engineering late last year while working on my ebook for engineering managers.
The idea was based on the wish I had more than a decade ago in my engineering leadership role. As a novice CTO of a startup, I wished then to have someone show me the ropes, walk me through step by step, share best practices and point out the pitfalls so I could take the quantum leap to a smarter, sharper, wiser CTO. So as I was putting together my ebook, I kept thinking about how I could go one step further in closing the gap between having the knowledge and applying the knowledge.
However, I didn’t immediately work on it. Instead, I created a directory on my computer and then my Google Drive called “CTO Toolbox”. As I was close to finishing the ebook, I wanted to see how my audience would respond to it first. I also wanted to see if people would find ready-made templates and resources useful.
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