Hey Indie Hackers! We're the team behind CuratedLetters, and we've got a wild ride to share with you all. Buckle up!
It's the night before our Product Hunt launch. We're a bundle of nerves, excitement, and probably too much caffeine. Our founder's been running Frontend Weekly for seven years, and this tool we've built? It's about to change the newsletter game.
We'd spent months coding, testing, and yes, consuming concerning amounts of pizza. CuratedLetters was our baby, and we were about to show it to the world.
We hit that 'Launch' button on Product Hunt, and boom! The response was immediate. Our Slack channel went nuts. Upvotes started pouring in. Comments, questions, feedback - it was all happening at once.
By midday, we were trending. By evening? We'd clinched the #1 Product of the Day spot. Cue happy dances in our respective home offices (and maybe a toast or two).
Post-launch was pure, beautiful chaos. Here's what went down:
Hundreds of daily sign-ups: Our servers were working overtime!
100,000+ email databases added in a week: Talk about trust at first sight.
Nearly 500,000 mails have been sent since: That's a lot of inboxes welcoming CuratedLetters.
But the real interesting part? The messages from users. Creators telling us how CuratedLetters was revolutionizing their workflow. That's when it hit us - we weren't just launching a product; we were empowering people to share their passions.
For all you stats enthusiasts:
Total Signup from the launch: 637 and climbing (1,000, we're eyeing you!)
Newsletters Sent: 523,306
Emails added: 124,784
Open Rate: A solid 22.82%
Our growth trajectory has been... interesting:
July: 28 signups (humble beginnings)
August: 682 signups (hello, Product Hunt effect!)
September: 53 signups (catching our breath)
In a world of premium upsells and hidden fees, we decided to flip the script. CuratedLetters is free. Like, actually free. No catches, no "premium" tiers. Just pure newsletter-creating goodness.
What really sets us apart are our features...
AI-Powered Curation: Because who has time for manual labor?
Free Forever Model: We said what we said.
Shared Success: Our ad revenue model means we only win when you win.
Lessons Learned from Our Product Hunt Success:
Community is everything: Engage with every comment, question, and piece of feedback. It matters.
Prepare, but be flexible: No launch goes 100% according to plan. Roll with the punches.
The launch is just the beginning: The real work starts after you hit that trending spot.
What's Next for CuratedLetters?
We're just getting started. The Product Hunt launch was our kickoff, but we've got a playbook full of ideas. We're talking new features, integrations, and maybe a few surprises. (No, we can't tell you more. Where's the fun in that?)
So whether you're a seasoned creator or just starting out, we built CuratedLetters for you. Our Product Hunt success was amazing, but you know what would be even better? Seeing what you all create with our tool.
We invite you to join us on this newsletter revolution. Who knows? Your curated content could be the next big thing, and we're here to help make that happen.