Forming GotoMarketGuild.club, a co-working group of business owners
by Matthias BohlenIt turns out that methods and tools alone do not guarantee that people will be successful in their marketing. It's like publishing the recipe and everyone brings their own ingredients. With some ingredients, the recipe works. With others, it doesn't.
So I founded GotoMarketGuild.club, a wonderful place where entrepreneurs can collaborate and help each other take their product to market.
We simply do these things together:
- Find out who our customers are and what they need (a.k.a. customer research)
- Make our products shine (a.k.a. positioning)
- Convince Buyers (a.k.a. messaging)
- Gain traction (a.k.a. channel discovery and development)
I provide methods, frameworks, templates, how-tos, etc., and my two products 2Quiet2Market and CustomerPing are already included in the $30 monthly fee for the club. People can use them for positioning, customer research, and social sales, right away!
Conversations happen in different channels where we discuss strategies and tactics that work or don't work well. Connection happens between people when they discover they have something in common, or they can solve problems together that they wouldn't be able to solve alone (this is important for indie hackers and other solopreneurs).
People can see how I do my marketing for CustomerPing in the club as well. I share my results for positioning, messaging, and traction with the other members so you can see how things can be done.
Yay, two people signed up and paid immediately! Let's see whether at least 10 people join so the club can take off.
