Marketing is hard!

I've been an engineer since middle school, always tinkering with little gadgets and making tools that I use in my day to day life. It took me little effort to get a project up and running to show friends to get a "wow" out of them and get excited to play with on their own.

Marketing however, is a whole different beast - especially in this social media age we live in. All of the common advice is along the lines of "become an influencer, or talk to someone who is"; and if you're not, be ready to grind making content like you're a Youtube star.

Well I'm no Mr. Beast, but it is quite fun to get out of the formal, "it does or it doesn't work" coding space and into something a bit more subjective and creative. Entering my own mind and answering the question of "what content would I really get excited by" is such a change in mindset that it's a welcome endeavor.