Validation
by Tomasz GorolEven though the idea sounded appealing, the target audience was rather a narrow one. We needed a confirmation from the market that we'd be solving an actual problem. For that purpose we created a landing page allowing interested people to join a waiting list.
We posted about our plans in two relevant Polish groups (5K people each) on Facebook. That resulted in 24 people leaving us their emails, of which 18 have confirmed (2-step sign-up process).
Given the niche size, and the fact we posted in Polish groups only, we decided it's a sufficient proof that there is an actual problem to solve.
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How did you go about choosing the groups and engaging with the users without appearing to be just self-promoting?
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The groups were focused literally on CNC stuff, so reaching out to people there felt like a good target match. As for engagement and being self-promoting – I think we may have come across as self-promoting frankly speaking, but since this was not a problem to the group administration nor the group members, it was not a problem for us either.
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