Danzery

All the videos were edited and published. The website is ready to start sales. We launched email campaign to sell the class to those who left their email address. Our instagram already had about 10k followers, so we started actively posting ads on it.

We had about 100 people who left their emails on the landing page. By this time we published a new website with a promo video of the class, so people could understand what they would pay for. We started an email marketing campaign and offered our early customers 50% discount.

The key of the platform was to have video classes of famous salsa teachers that can be reached either in their home towns or at festivals. We got an agreement with our first teacher and based on his availability we booked the filming.

The filming was a project on its own. We hired a professional studio, equipment, film crew and got to action. We spent entire day filming just one class.

Published a landing page with email subscription. At the same time we launched our instagram account sharing content about dancing. The landing page was done using Mailchimp and didn't contain any details of the product.
The idea was to measure the interested and being able to start collecting pre-orders later.