Deep Law

Launching something new feels like jumping into the unknown. I’ve spent hours building features that no one wanted before validating ideas early. The tricky part is balancing the urge to build with the need to test the concept first.

• Sketch the core problem you want to solve before coding.

• Talk to potential users as soon as possible; casual conversations can reveal if you’re off track.

• Build something tiny to test the riskiest assumption, not the full thing.

• Don’t expect perfect validation; it’s about reducing risk.

• Celebrate small wins like getting a real ‘yes’ from someone who needs your idea.

What’s been your biggest surprise since starting this project? Anything that made you rethink your approach?