Deep Meditate
Live a fulfilling life through meditation
Just saw a stat today that blew my mind.
As of today, over 1 million verified meditations have been completed on the Deep Meditate app. I'm low key impressed at the scale this has hit from being a side project two summers ago to where it is now.
It's not all so sunshine and rainbows though. Running any startup company is quite painful and takes a toll on you health. It's been very difficult and stressful to get to this point, but incredibly satisfying.
To get here, there has been a lot of trial and error. 2 years ago, making mistakes was a bad thing, now it's a mistake to not make a mistake. In fact, trial and error is the recipe for growth. Make mistakes with ideas, with money, with people because that's the only reliable way to learn the things that nobody is talking or writing about.
Deep Meditate just hit the 500,000 milestone on the Play Store and I'm super pumped about it! Although download count is not a metric I optimize for any longer, hitting 500,000 is more of a personal feel-good.
Deep Meditate was a small project I started 1.5 years ago, and now it's one of the top apps for meditation for Android with $0 spent on ads or any other paid acquisition channel.
From day one the idea was always about building a better product that solves a real problem. Almost all of my past ventures were about building products and then finding a market. With Deep Meditate, it was the reverse.
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That's awesome! Besides app store optimization, have you done any marketing push? How are customers finding you? And what do you think is making them pick you over the tons of meditation apps out there?
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No other marketing push. Our biggest growth engine has been in ASO and that's worked very well. But I would say the 2nd largest contributor is word of mouth. It's practical that if you help solve a problem for someone or change someone's life, naturally they'll become brand evangelists. And this is something I've been trying to nurture. We're still small, and so far these techniques have helped us grow sustainably.
If you read Deep Meditate's Google Play reviews, you'll see what I mean :)
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That's really incredible! It shows you are doing a good job solving people's problems.
Are there specific intentional things you do to encourage word-of-mouth?
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1 Comment
That's awesome. But I remember looking at this space - more than 2 years ago - and finding a ton of such apps, including the Gorilla in the market...Calm. What does your app offer that the others don't? I downloaded a few of them back then and they all seemed the same. Your does not seem any different. What made you think its better or different than all the others?