Deffo

After creating a survey that demonstrated some of the prioritisation techniques used in Deffo, I sent a link around to some of my contacts in startup groups.

The survey was completed 13 times in two days, with 9 people signing up to try Deffo themselves.

We set up a call with an early stage founder to understand how they currently validate their ideas.

During the call, we went through a number of different exercises that they could use to validate ideas.

At the end of the session, they enquired about how to buy Deffo

After interviewing 30 designers and 7 product managers, we learned that people building software products deal with a lot of uncertainty when choosing which ideas to invest in, and finding consensus on which ideas to invest time and money in is hard.

After completing a Lean UX workshop and came up with the idea for Deffo, a way for founders, product managers and designers to quickly validate ideas.