Inspired by the success of the subscription, I realised that I have a fairly successful English blog in the same niche. I wasn't really using it much and figured it might be a good idea to direct traffic from there to an English version of the report.
So I translated the very first report and made it available for free as well. I also translated the 2nd edition, just in case someone signed up. That way I'd be able to give them more content right away.
I had ZERO English subscribers at the time.
Unlike the German report, this one was structured as a sequence. So everyone who subscribed would start with the 1st edition and work their way up. This also gave me some time to get organized.