Dexla

After a month of customer discovery calls, we have now reached 3 paying customers after launching in August.

The initial hypothesis was focused on the ease of linking an internal API and using a drag-and-drop tool to build a complex web app.

After speaking to users, it was incredibly difficult to create a web app that looked exactly like their beautiful UX designs. So our hypothesis shifted from the speed of designs to a working product where a front-end software engineer wasn't required. Now with Dexla, it is possible to import Figma designs to a working product with no code.

https://www.dexla.io/blog/how-do-i-get-my-mvp-ready-for-investors-while-keeping-costs-low

Even as entrepreneurs generate new and innovative digital product ideas daily and start-ups appear to spring up around every corner, the Bureau of Labor Statistics reports that 90% of start-ups fail, with 20% liquidating in their first year. In addition, 42%, nearly half of start-ups, fail because there is no market need.

Every day, we see the birth of new businesses. Many of these start-ups have brilliant ideas to share with the world. Still, they frequently cannot reach their target audiences or investors due to a lack of funding.

Today's blog will focus on how start-ups can mitigate this failure by spending less money, launching sooner and learning what the market wants earlier. The thought of raising investment should be forgotten about until your start-up has validated that there is a market need.