Direktor.io
Split Testing as easy as Bit.ly
After the successful Product Hunt launch almost a month ago I analyzed the database for clues about what people were doing. I was wondering why no one signed up despite the excitement. Ultimately, I think people were doing the exact thing the system was designed to do, which is let them kick the tires before committing.
This tire kicking was pretty entertaining. I learned a few things, changed some copy, tweaked UI elements to encourage certain behavior while these users were trying to stuff out. All in all, I wanted the give people an atmosphere that indicated our product would let them experiment just a little bit before asking for a commitment. More over, I wanted to highlight that the commitment is set on their own terms (eg. you can buy 1-off tests or subscribe). This I think will be part of Direktor's brand identity. "On your own terms" is an ethos I find personally important.
Another thing I did was put out some Google Ads. I think the first paying customer did come from Google Ads. However, there were likely better ways to get this first customer. The price of user acquisition using this channel was quite high, and I probably won't use it again until I think I can turn it into a repeatable/profitable process. I had a suspicion this would be the case, but I did it anyways. Ehhhh, it was a good experiment none-the-less, and it illustrated an important point - you can do things much more scrappily and get better traction.
Next steps for me: Come up with a marketing strategy. I'm currently reading Get Scrappy by Nick Westergaard. I'll report back next time something interesting happens :).
What is your marketing strategy? Who are your biggest influencers in the marketing space?
Another IndieHacker (@ArthurTkachenko) recommended I post on Product Hunt yesterday. I just whipped it up real quick. A few hours went by and nothing seemed to happen really. When I woke up this morning I was the #2 product on Product Hunt. I made the home page!
At the time of this post, I'm still #3 with 116 upvotes. I got 20 new users. A couple of which played around with the subscription/payment options - very interesting! Many of them created a test. I know B2B products are interesting in regards to adoption. People will kick the tires on your product and then come back maybe weeks or months later. Looking forward to seeing what happens here. Anyone else have experience with this? Perhaps the next step is to send an email with an update or two.
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I'm happy to help! can you share a link to PH post?
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this positive story should be shared more and more - because not everyone using PH for marketing
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Yea! Check this out - https://www.producthunt.com/posts/direktor
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upvoted!
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Just launched this today! Excited to see how people use it. I've had this idea for a while. In fact, I've built it twice over at various companies. Finally, I found the time to push it as a standalone service. I know I personally will use it a bunch!
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Go Go Go!
did you launch on producthunt as well?I think that if you create an article and share your experience about what steps you made in order to launch - it can give an additional boost to Direktor. I think Hackernoon is cool place to publish a story like that and it can inspire a lot of Makers
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Congrats!
Check out our Growth group for lots of useful discussions to hopefully help and inspire you.
Also @harrydry is worth a follow for marketing stuff. SaaSHacker is probably worth a look too.