DNA ID

I signed up a 30-day POC for something that I didn't think was needed. I based the business model on data sharing but it seems like there is a need to for the data collection and analysis part as well. There's a stakeholder in the user journey that we are looking to target now which instead of direct to consumer is more of a b2b approach

Last month we crossed the 200 user signups for the beta. We have a mobile app for sharing DNA information with researchers.

I set up a few automations for social platforms (instagram, twitter, etc.) which seemed to work decently well but also put together a content marketing plan that kept us on top of people's mind.