Docent

We sent our first issue to around 70 subscribers! The first issue was on a painting by Vincent van Gogh. The goal here is to start to get feedback on the format, the writing and the cadence. We sent the newsletter out on Sunday and have an open rate of about 40% so far.

After launching the website we got our first subscribers. A lot of them came from organic SEO which surprised us, but the rest are a collection of family, friends and friends of friends.

At this point all we had was a welcome email, but no actual first post

We wanted to get a website up and running quickly in order to get the mailing list started. So we came up with a name, tagline, branding and website. We built the website on Webflow and hooked everything up to Mailchimp. fromdocent.com

The goal here was to test a landing page to see if the concept resonated with people and see if we got some emails. We also shared with friends and family for feedback.

I had been reading some really incredible newsletters and wanted to start one for quite some time. I have also been passionate about art as a way to navigate life. Docent is a combination of a newsletter format and art. I did it at first just to get myself to write and learn more about art, but if there is potential I would love to try to make it a business and create a member community around it.